Why the Qualms With Qualitative? Utilizing Qualitative Methods in 360° Feedback

Application of qualitative research in management (why, when and how)

Application of qualitative research in management (why, when and how) Qualitative research has been increasingly used in all sciences. In this paper we will discuss about the applications of qualitative research methods in management sciences. The differences between quantitative and qualitative researches will be clarified and the statistical methods which are suitable for such researches will...

Why we need qualitative research.

Qualitative methods: the new orthodoxy?

It is an interesting moment to write Progress in Human Geography’s first report on qualitative methods. In one sense, it suggests these methods have, at long last, arrived and been accepted as established approaches. That this is an overdue recognition needs little emphasizing when surveying the number of articles drawing upon, at least in part, qualitative material. However, a less encouraging...

New Methods in Qualitative Calculus

A qualitative calculus based on signs was first developed by economists to overcome one major difficulty: we often face a lack of quantitative data. A number of methods such as comparative statics were proposed to solve qualitative-model-based problems. A new interest has recently arisen in qualitative methods as applied to process control, control theory, and artificial intelligence (the autho...

Qualitative Research Methods in Marketing

Gummesson contends that quantitative techniques are mostly used to try to pinpoint causality, usually between two or a few variables where the independent and dependent variables are defined. According to Milliken, in reviewing the management literature, especially marketing management, it is evident that little attention has been paid to qualitative research in the discipline. Varki et al. hol...